Workshop 'Overcoming Commercial Pitfalls' for Entrepreneurs

Entrepreneurs often describe the same commercial pitfalls along their journey: struggling to reach and acquire (first) customers, identifying the product-market fit, or building a profitable revenue model.

I am happy to welcome you to this workshop session to give you strategies to avoid or overcome the most common commercial pitfalls in the early stages of a company. We will look at real startup cases that faced some of the most frequent commercial pitfalls and draw from their lessons learned.

The workshop is limited to 8 participants to ensure time for questions and discussions. Participants will be able to vote for the most relevant cases for them at the beginning of the workshop. The most voted cases will be discussed first.